Strategizing and Crafting an Effective Advocacy Message

This advocacy skills training webinar is the first of a four-part series hosted by Consumer Voice. In this webinar, the subject of nursing home staffing will be used to teach participants how to develop a strategy around an issue and then choose key points about the issue to create an effective advocacy message. Methods of tailoring those key points to a particular audience will also be addressed.

The session will include:

• How to use a “strategy chart”
• Identifying the right decision maker for your message
• Describing why the issue is important to the decision maker
• Supporting your message using data and real examples
• Making the “ask”

The subsequent webinar of the advoacy skills series are as follows:

Delivering Your Message in Person: The Nuts and Bolts of Meeting with a Key Decision Maker, April 30
Delivering Your Message: Utilizing Both Traditional Approaches and Social Media, June 30
How to Grow, Support, and Activate Your Network, August 27