Reframing Aging: A Deeper Exploration of Research-Based Messaging Strategies for the Field of Aging

The Reframing Aging Project explored the way members of the public think and talk about aging. Earlier this year, ASA hosted a webinar called Reframing Aging: Research-Based Messaging Strategies for Aging Advocates and Communicators. Now, ASA is hosting a follow-up webinar to look more in-depth at evidence-based strategies for communicating effectively about aging-related issues. This webinar will cover:

• What it means to frame/reframe
• Communication cues that may activate unproductive and productive thinking;
• Evidence-based communication strategies; and
• Resources and tools to take the next steps to change communication within your organization.