Social Marketing Resources and Websites

Provided here are serveral articles, resources & a presentation on social marketing. Social marketing is the planning and implementation of programs designed to bring about social change using concepts from commercial marketing. Key Concepts: -A social or behavior change strategy -Most effective when it activates people -Targeted to those who have a reason to care & who are ready for change -Strategic & requires efficient use of resources -Integrated & works on the “installment plan”