Marketing materials

The Minnesota Disability Linkage Line (DLL) produced a community report. The DLL is a statewide information clearinghouse, call center, and assistance network. The report to the community outlines the purpose of the DLL, how it works, consumer testimonials, and related statistics such as customer satisfaction ratings.

The Minnesota Department of Administration, Department of Health, Department of Human Services, Brain Injury Association, and MIG program held a workshop that provided an overview of disability in Minnesota and its economic impact on the state. This flyer served as a “save the date” for the event. You can also review the agenda and registration as a sample.

The Center for Health Policy and Research at the University of Massachusetts Medical School produces a quarterly newsletter entitled “Disability Issues”. The newsletter, which has been published for 25 years, discusses current issues surrounding disabilities in Massachusetts and beyond. The newsletter includes articles, information briefs, Q&A’s and more.

The Massachusetts MIG, CommonHealth, created an informational brochure describing how the program works and resources for individuals with disabilities living in Massachusetts who want to work and still receive their Medicaid benefits. The brochure also includes a survey requesting the reader’s thoughts on the usefulness of the brochure itself.

The Maine MIG program, MaineCare, created an informational brochure describing the how the program works, who qualifies, and other resources for individuals with disabilities living in Maine who want to work and still receive their Medicaid benefits.

The State of Maine’s Commission on Disability and Employment, Department of Labor, and Department of Economic and Community Development issued a report to the State legislature that identifies marketing campaign strategies that will increase awareness and promote employment of individuals with disabilities living in Maine. The report identifies the need for the campaign, strategies for development, and the estimated cost.

Hire Abilities Hawaii, Hawaii’s MIG program, produced multiple fact sheets in 2007, informing consumers with disabilities of the services available to them through State programs. The fact sheets address topics such as One-Stop Career Centers, Career Development, Working While Maintaining Benefits, Tips for Filing and Free Tax Preparation, and Information for People with Disabilities entering the job market. The fact sheets also identify resources like the Hawaii Disability Rights Center.

The Georgia QA/QI Real Choice Systems Change grant employed a variety of person centered planning (PCP) techniques in order to change services to fit the needs of consumers. This document is a variety of flyers and notices that the grantee used in order to recruit consumers to participate in its PCP focus and planning groups.

The Consumer-Directed Supports Toolbox is a set of materials developed under the Community-Integrated Personal Assistance Services and Supports (CPASS) grant awarded to North Carolina in 2002. It was developed to support the implementation of consumer-directed options in North Carolina. The “toolbox” consists of 3 powerpoint presentations, a set of exercises to be used in conjunction with the powerpoints, a consumer-directed supports manual, brochures and other visual aids.

This article is aimed at developing tools to help human service providers form partnerships to address and prevent stigmatization of people with disabilities. The Idaho State University Institute of Rural Health (ISU-IRH) developed two anti-stigma social marketing campaigns that incorporated methods to empower people, campaign design and distribution, and methodology for evaluating the effectiveness of the campaign.