A Social Marketing Approach to Challenging Stigma

Article Publication Date:

3/1/2006

Summary:

This article is aimed at developing tools to help human service providers form partnerships to address and prevent stigmatization of people with disabilities. The Idaho State University Institute of Rural Health (ISU-IRH) developed two anti-stigma social marketing campaigns that incorporated methods to empower people, campaign design and distribution, and methodology for evaluating the effectiveness of the campaign.

Article Author:

Kirkwood, Ann D.; Stamm, B. Hudnall

Topics:

N/A

Types/Tools:

Marketing materials; Promising practices; Reports

Populations:

Developmental/Intellectual Disabilities; Physical Disabilities

Sources:

Grantee produced

Idaho

Programs/Initiatives: