Medicare Advantage Annual Enrollment: Cracking Down on Deceptive Practices and Improving Senior Experiences

In a recent United States Senate Committee On Finance Hearing, the focus was on addressing deceptive marketing practices in the Medicare Advantage program, particularly those targeting older adults. The hearing shed light on the actions of marketing middlemen, significant private marketing entities situated between older adults and their coverage, who were accused of exploiting personal information to benefit health insurance plans. The investigation underscored the financial burden of these deceptive marketing practices on taxpayers, estimated at $6 billion in 2022, and the necessity of improving provider directories to ensure accurate information for Medicare Advantage enrollees. The hearing reflected a broader commitment to reducing...