Marketing

With Ageism Awareness Day just around the corner on October 7, members of the American Society on Aging (ASA) are actively using social and printed media to spotlight ageism and advocate for change. The September-October edition of ASA's "Generations Today" publication focuses on the portrayal of aging in media, marketing, and culture. Articles within the issue emphasize the pressing need for transformations in journalism, advertising, and entertainment that better reflect and represent older individuals.Readers are encouraged to join the Ageism Awareness Day movement, connect with ASA, and be part of the transformative efforts to address aging more positively, as discussed in the publication’s content.

Article about reinventing the way we market to consumers.