Marketing Malpractice: The Cause and the Cure

Article Publication Date: 

12/1/2005

Summary: 

Article about reinventing the way we market to consumers.

Article Author: 

Christensen, Clayton M.; Cook, Scott; Hall, Taddy

Topics: 

Business Acumen

Marketing

Types/Tools: 

Newsletter, periodic publication

Populations: 

N/A

Sources: 

Harvard Business Review

Programs/Initiatives: 

N/A

States: 

N/A

Keywords: 

Business Acumen

Marketing

Contact

Harvard Business Review

Short URL: http://www.advancingstates.org/node/70607