Article Publication Date:
11/21/2009
Summary:
How are states marketing their MIG programs? California went to an outside research company to conduct a marketing study. The attached presentation and results outline the details and findings of this study. Some of the topics addressed are the current employment process, employment resources, and perceptions of messaging statements. This presentation ends by providing insights to action. Though created for California programs this study could provide valuable marketing tips to other MIG states.
Topics:
Employment Programs
Types/Tools:
Populations:
N/A
Sources:
CMS
California
Programs/Initiatives:
Medicaid Infrastructure Grant (MIG)
States:
Keywords:
State/Agency Information
Marketing Discussion Groups; CHIIP; The Work Incentive Workgroup; Current Employment Process; Employment Resources; Perceptions of Messaging Statements; Perceptions of Video Segments; Barriers to Employment
Contact
The MIG Team
TheMIGTeam@ascellon.com
Phone:
240-487-3032
Short URL: http://www.advancingstates.org/node/52439