Managing Medicaid Take-up: CHIP and Medicaid Outreach-Strategies, Efforts, and Evaluation

This report summarizes a study supported by the Robert Wood Johnson Foundation examining how states are addressing declining enrollments in Medicaid by renewing outreach. A decline in Medicaid enrollments in recent years and the creation of the Children’s Health Insurance Program prompted many states to undertake renewed outreach efforts to those potentially eligible for medical assistance. The extent and nature of these outreach efforts, however, have varied widely across states.