Works For Me – Pennsylvania
How is Pennsylvania marketing its MIG program called "Works for Me"? In October 2009, the Works For Me website went live, as did their billboards, TV ads and a direct mail campaign. Attached is a link to the website for this program which offers an audio version of each web page, sample newsletters, brochure, and billboard artwork. These samples could be useful to other states starting a MIG program of their own and/or interested in creating cohesive marketing campaigns.
Short URL: http://www.advancingstates.org/node/52502