Determining Consumer Preferences for a Cash Option: Arkansas Survey Results
This article reports on Arkansas' telephone survey of consumers and surrogates. The survey focused on consumer satisfaction with current services and consumers’ and surrogates’ perceptions regarding the cash option. Survey data address how Arkansas can reach the most interested consumers and surrogates, what messages Arkansas should emphasize in its communications and marketing, and what issues should be explored further in postsurvey focus groups.
Short URL: http://www.advancingstates.org/node/49627