Marketing materials

How is Alaska getting its’ younger population informed about the work incentives available to them? This brochure is directed at those 22 years of age and under who are working and going to school. These incentives were developed to help Social Security Administration Benefits enrollees manage their benefits while at the same time promoting employment and earned income opportunities. The approach this brochure takes could be useful to other states seeking to address this demographic.

What is the Alaska IDA Program? It’s a statewide program, funded by the MIG grant that enables low-income Alaskans to accumulate assets and escape the cycle of poverty permanently. It targets people who have the most barriers to savings, through a matched savings account program and a pooled account program which matches up to $1 million. The details of this program are available for download and could be a useful resource for other states looking to develop similar MIG programs.

Getting the word out to eligible enrollees as well as service providers is key to any MIG programs’ success. This can be complicated by the fact that there are often many programs working together. One way Alabama is keeping everyone informed is by distributing brochures about their MIG program that specifically highlight the partnerships between programs and address fears about benefits and health care. Attached are two such brochures. These could serve as samples for other states.

View a presentation given by consultants to explain the VD-HCBS program to veterans once they are enrolled. It delineates the target populations and roles played by the veterans, AAA VD-HCBS staff, and financial management services. Also included is a sample budget sheet.

The cornerstone of NH’s systems change efforts has been the development of the statewide SLRC network. Find the state’s RFP seeking vendors to operate centers, job description and standards of practice for long term support counselor, a guide produced to help consumers learn about eligibility, and resources from NH’s Choices for Independence Program.

How is Nevada using its’ MIG grant to get the word out about Disability Employment Issues? One way, is by holding events to celebrate Disability Awareness Month. During October, Nevada held a Disability Employment/Education Fair for local businesses & community agencies. The marketing materials for this fair, available here, include announcements, flyers, a sample invitation and "Ability Link," the Nevada Business Leadership Network newsletter with the months’ highlighted events.

What is the Montana MIG grant doing to employ Native Americans with disabilities? Here, two examples are provided in Montana's Native American Conference Brochure and American Indians with Disabilities Survey of Barriers to Employment. These could serve as examples to other states, also looking to reach specific populations.

Part of the Cash & Counseling effort, IndependentChoices is a Medicaid program that allows the consumer to direct their own personal assistant services. Because Arkansas was the first state to have a program like this, their experiences and materials are a good resource for other states looking to implement similar programs. This handbook was created as an introduction for new enrollees. Also see samples of their marketing materials: Brochure, Appointment Card template and Decal.

The Project SEARCH High School Transition Program is a school-to-work program that takes place entirely at the workplace. The goal for each student is competitive employment. The program provides real-life work experience combined with training in employability and independent living skills to help youths with significant disabilities make successful transitions from school to productive adult life. Review an article from the DCS newsletter and accompanying pamphlets that outline this program.

Mi Via or My Way is the name of this states self-directed waiver program. They have created a number of tools to socially market their service including a colorful and artist logo, tote bags that work on either walkers or wheelchairs and pens shaped like chile peppers.