Marketing Discussion Groups
How are states marketing their MIG programs? California went to an outside research company to conduct a marketing study. The attached presentation and results outline the details and findings of this study. Some of the topics addressed are the current employment process, employment resources, and perceptions of messaging statements. This presentation ends by providing insights to action. Though created for California programs this study could provide valuable marketing tips to other MIG states.
Short URL: http://www.advancingstates.org/node/52439